Did I need a pen name?
[Note from Steve: On this day of remembrance, it’s difficult for me to post just about anything related to the business of publishing books. NYC is the the book-publishing capital of the world, but it’s also where the worst terrorist attack on complete innocents occurred on this day back in 2001 about when I was thinking seriously of retiring from my day-job to write full-time. We lost a dear family member on that terrible day (his eulogy is found in my first published novel, Full Medical); we also lost several friends and colleagues. Terrorists are sick, subhuman fanatics, but let’s remember all their innocent victims today. Read on, if you think it will help you get through the day. Writing what follows was therapeutic for me, so please bear with me.]
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Every so often, I google “Steven M Moore” to see how well that search engine has kept up with this blog and my publishing efforts. It’s often enlightening. (For example, these blog articles often are listed, but never those from my political blog. Maybe that’s not surprising? Some social media sites claim to be apolitical, which now often means, “Don’t promote anything that appears like a political statement.” Or, it can also mean, “We don’t promote anything that’s progressive because we Silicon Valley VIPs are apolitical fascists!” Take your pick.)
In this process of rediscovering my internet presence, I’ve concluded that when I started my publishing career back in 2006 (with Full Medical)—that was also when I started this website—I should have created a pen name. (You might have realized that I finally got one, but it’s only used for my YA writing.) There are too many Steve Moores around; even too many Steven M. Moores.
People often quote Smith as the most common surname (Jack Smith is now a notable one!), but Moore is right up there. So’s the first name Steve or Steven (compared to Stephen). So you’ll find Steven Moores who are critics, economists, felons, pediatricians, politicians, and fiction and non-fiction writers. On the internet, I compete with all of them. As far as book promotion goes, that means you can sometimes peruse ten pages of Google output and still find references to me and my oeuvre (more blog posts now than books, unfortunately).
After publishing forty-plus books, it’s a bit too late for me to change! In fact, the time to choose a pen name was before I published the sci-fi thriller Full Medical. Maybe that mistake is the main cause of my anemic sales figures? I don’t believe so. I think it’s more because people won’t find any of my stories by googling “sci-fi,” “thrillers,” or “mysteries.” Google probably also pays more attention to books published by the old mares and stallions in the Big Five’s stables (i.e., by those old, formulaic authors writing for the big publishing conglomerates, what those publishers consider “sure bets” in the publishing horse race).
No, I can’t blame the lack of a pen name for my low sales figures. That lack may contribute, but there are many other factors, including competition, of course. Now, with more books being published than ever before—self-published, small press, and Big Five conglomerates’ books—and fewer people reading books—computer games, streaming video, and social media numbing the minds of people and pacifying them–publishing has become even more competitive. For readers, that’s a win: Many more books at lower prices (at least from self-publishers and small presses). For writers? Too many of us have to be satisfied with authoring books only because we love storytelling. Lack of a pen name is only a small hurdle out of many an author must jump over, to be honest.
Yet a catchy pen name like Mark Twain might have helped me. Has any MFA student written a thesis about whether it helped Samuel Clemens? (I sort of did that in the eighth grade, but it was just a year-ending writing assignment in civics…and my information came from our public library, not Google!)
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[No ad today. See my note above.]
