Common sense applied to writing issues…
Thursday, August 1st, 2019I left discussion groups on Goodreads and LinkedIn not because Amazon and Microsoft took them over, or because trolls and anti-author blasts from them and readers made my life difficult, but also for the lack of common sense displayed. I’ve always had a soft spot for all authors, especially newbies, trying to offer tips on what works or doesn’t, but when comments from anyone, including me, expressing common sense are attacked, I have to start wondering if it’s worth running the gantlet. So, to be on record, let me offer three cases where common sense often seems to be lacking.
Is it logical to pour tons of money into book promotion and marketing? Not really. Few authors, even Big Five authors, can compete with Patterson Inc. In the Arts section of the NY Times on July 17, Patterson’s ad for Sophia among the Beasts is full page (thousands of dollars), with no mention of the publisher. and it has the co-author’s name, Emily Raymond, in tiny fonts much smaller than the half-dozen or so endorsements. Patterson Inc. is obviously more important promo-wise than Patterson’s publisher or co-author (you have to feel sorry for Emily). Moreover, what other author has the ad budget to pay for this kind of promotion?
Is it logical to assume some of an author’s fame will rub off on you at events like Thrillerfest? Not really. Having pics of yourself standing by famous author X, whether X is Patterson or any other NY Times bestselling author (whatever that means), might help fill your scrapbook of memories (does anyone still make them?), but it won’t help you sell books or become another NY Times bestselling author.
Is it logical to try to write stories in every popular genre? Patterson seems to think so (his new book is fantasy, but he’s tried literary fiction, mystery, romance, YA, and children’s lit too). He also has oodles of money to invest on promotion and a truckload of co-authors who hopefully know how to write in these genres. Of course, many genres are related—the combinations like romantic mystery and sci-fi thriller are quite common. But is it common sense to try to reach out to every type of reader and try to satisfy their individual preferences? Agents and Big Five acquisitions often seem to think so and say so, but an author who tries to do this might have difficulty establishing her or his brand. “To thine own self be true” (Shakespeare’s Hamlet, Act 1, Scene III) is a common-sense adage any author should follow. Or, if you didn’t like Polonius, famous Irish writer Oscar Wilde’s advice, “Be yourself. Everyone else is taken,” is equally good. Write the kind of books you like to read most, not what someone tells you is selling.