Advertising in the internet age…
Tuesday, September 2nd, 2014Recently the inventor of those pop-up ads apologized for creating them. I guess he finds them annoying too. Here’s my take: Many websites offer all kinds of “free services,” so they’ve decided to make money by convincing corporate advertisers that those pop-up ads, especially those targeted to a consumer’s interest, really are worth it. I guess that’s progress. We’ve progressed from the carnival quack screaming about his wondrous elixirs; to TV’s screaming used car salesmen (they’re invariably men—they scream the best, Toyota’s ever-present spokeslady notwithstanding); and finally to the internet’s pop-up ads, which now are often videos with people—you guessed it—screaming about some wonderful product they’re selling or recommending (streaming video’s inventor should also apologize!).
I can’t believe any sane person enjoys this. Millennials love to scream—go to Central Park in the summer to any GMA concert, or to any popular protest event that’s a la mode. GenXers love to scream at their kids—they have kids now, and the GenXers pandering to their every need has backfired for these paraents. Baby boomers no longer scream—they lost their voices (and hearing, for that matter) screaming at protests (against the Vietnam War instead of against Wall Street or Israel), rock concerts (lots of dBs there), and their kids (the boomers overly permissive parents too). I suppose turn-about is fair play. The internet is so democratic that it screams at all of us, although it can tailor the content of the screams to the audience using all that info about ourselves that we give the data brokers.
