Social networking for authors: pros and cons…
Thursday, April 21st, 2016Book signings, book fairs, and book clubs take second place for today’s authors. While those three activities still offer some face-to-face possibilities locally and nationally (if you have the money to travel and the time), the internet has to be number one for any author today, whether indie or traditionally published. (I’m discounting the Hugh Howeys and Andy Weirs, who started as indie, and all the old stallions and mares in the Big Five’s stables, who probably have a staff to do their social networking.) This is as it should be. The internet allows us to reach out to millions of readers and chat with more readers and authors than we would ever meet in the old days. But social networking in particular and the internet in general have their pros and cons.
Some days ago, I was working on a novel and needed a bit of background. While I’ve traveled a lot in Europe and South America (probably more than in the U.S., if you discount work-related travel where long trips and long meetings ended in margaritas and exhaustion), I’ve never been to Scotland, which is still part of the U.K. The closest I’ve been is to Ireland, which is NOT part of the U.K. (in fact, 2016 is the centenary year of the Easter Rising, which led to Irish independence). But one of my characters had just inherited a castle not far from Edinburgh, basically an old stonewalled house in disrepair (think James Bond’s place, Skyfall, but on a smaller scale). I needed travel-like info from the internet so I could take my readers and myself there, thanks to the invitation from my character.
What happened was annoying. Sure, I found the info I was looking for. After an hour or so, I had more than I needed, in fact, because a Google search will give you opinions from ordinary people like you and me who have been there and can provide personal stories that go far beyond the travel brochures. Fine and dandy. I do this a lot. You’ll have a hard time in a book determining whether I’ve been to a place or not. I could make an error, but that error could stem from a fallible memory as well as a bad interpretation of internet info. What happened has happened before: I almost immediately started receiving ads about travel in Scotland! (I say “almost immediately” because they started coming through before I could close the browser.)