The crowds forcing their way into stores on Black Friday or Blue Thursday confirmed my prescient labeling of Thanksgiving and the day after as black-and-blue events.  People fought and were trampled, shots were fired, pepper-spray was used—it was as if we were in Egypt but with consumerism as the goal, not democracy.  What do people outside the U.S. think of us when we become so mesmerized by the ownership of goods?  “I want your Xbox!” or “That’s my wide-screen TV” takes the place of “Down with the military junta!” or “Out with dictator X!”

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Indie authors know all about the internet as a home for cottage industries.  Even if you use Amazon or Barnes & Noble or some other online retailer as a distributor, an indie author still has to publish, market, and sell his or her books.  The author’s writing or content is the industrial product and the reader is the customer who buys that product.

Services for authors and readers are a natural for internet cottage industries.  Google “ebook formatting” and see how many different services you find, for example—or “eBook cover design.”  There’s a website with info on forensics and many websites that discuss some or multiple aspects of the writing trade (see the list in “Steve’s Writing” here at this website).  For readers, there are services from the monolithic Goodreads (that probably started as a cottage industry) to websites or blogs more focused on reviews (see Holly Hook’s bargainebooks) to several online ezines—eFiction is one of the latest and open to submissions.

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I never met the man, although I can say he was very much a part of my life—for most of my life as a scientist, at least.  He was the consummate snake-oil salesman, giving most people what they needed and convincing them they needed it whether they knew they needed it or not.  While that need was often a fix to satisfy an addiction to new technology—in other words, a perceived need, as a child needs new toys—there is no doubt that he was a genius in bringing to market many user-friendly devices that have changed how the world uses computers.

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