News and Notices from the Writing Trenches #43…
Friday, February 22nd, 2013#241: Who’s the reader? I’ve heard that 60% of readers are women. I suspect that percentage goes down if we eliminate genres like romance and erotica or combinations like vampire-horror-erotica. Still, authors better not ignore women readers just like politicians better not ignore women voters (authors probably commit that sin much less than politicians).
Another class of readers I’d like to know more about is baby boomers, maybe distinguishing between retired and not-retired. Presumably, retirees have more time to read than working stiffs. I think it’s a myth that everybody retires to play golf or tennis. I count many ex-colleagues who are readers. I don’t know what percentage of all readers are retirees, or boomers. You’d think traditional publishing would do something useful for once and determine these statistics.