News and Notices from the Writing Trenches #46…
Friday, April 19th, 2013#254: Guest post on “Writers on the Move.” Thanks to the encouragement of Karen Cioffi, one of “the writers on the move,” I’m writing up my experiences with targeted ads directed at the local audience of attendees of the Montclair Film Festival (April 25-May 5). I will be candid with this series of articles, no matter the results. Whether positive or negative, it’s a learning experience for me I’m willing to pass on. The series is titled “Targeting Specific Readers” and the first part, which appeared Wednesday (April 17), is subtitled “The Marketing Conundrum.” I would be pleased if you follow the series. (Note: it will NOT reappear here.)
#255: Major writer goes indie. Wednesday’s (April 17) NY Times reported that Pulitzer Prize-winning playwright and author David Mamet is going indie for his next book. When he released his last one, The Secret Knowledge: On the Dismantling of American Culture, it sold well enough to make the Times’ best-seller list. This year, when the author set out to publish his next book, a novella and two short stories about war, he decided to take a very different path: self- or indie publishing. His reasons should be familiar—he wants more control. (Note: One other so far, Hugh Howey, author of the Wool SF series, has managed to do both, and keep digital rights separate from paper rights.)