Pricing of eBooks…
Thursday, August 18th, 2011As a continuation of my post about the digital publishing revolution, I’m dedicating this post to eBook pricing. One reason: I’ve decided that the emphasis in my future participation in this revolution will be on eBooks. While my main motivation for this decision is control—my control—over the publishing process, there are many others. I touched on some of those reasons for all self-publishing options in that previous post. One aspect of that control, of course, is determining the pricing for your eBook.
Barry Eisler’s new John Rain thriller, The Detachment, is priced at $5.99 for a Kindle download. That price is right in the middle of the standard Amazon range of $2.99 to $9.99. OK, for purists, the middle would be $6.50, give or take a few cents, so, if you take dollar steps from $2.99, it could be $5.99 or $6.99. Don’t ask me why the used car salesperson’s 99 is present—why not $6.50? This is all part of the craziness—and the fun! Will you be more likely to buy a book at $5.99 than $6.50? For one of my books, maybe. For Barry Eisler, the price might not matter much.